Well, TikTok has been an outlier in the social media ecosystem. It arrived, conquered, and became a game changer. Everyone desires a slice of the cake now. With over 1 billion active users globally, most firms are competing to be successful with their TikTok marketing initiatives. Every marketer wants to use their creative qualities to promote their business in the most entertaining ways possible. However, cracking the success code on this one needs more than merely posting your content. Originality is important, but you must also know the best time to post on TikTok.
Posting at the best times guarantees that your unique videos reach the most people. However, determining the best time to post on TikTok may take time and effort. Marketers typically agree that the best times to post on TikTok are between Tuesdays and Thursdays, between 10 and 11.50 a.m., 2.30 and 4 p.m., and 6:30 and 9:30 p.m. However, many people have discovered that their audience’s activity only fits into a certain time slot for posting. As a result, we examined the platform to determine the best time for your company to post on TikTok. This blog contains the results of research we ran on over 50,000 TikTok accounts from different businesses to determine the best time to post on TikTok. But if you need a different time, we’ve devised a foolproof method for determining your best time to post on TikTok. Let’s get started!
What’s The Best Time To Post On TikTok?
This may seem trite, but we discovered no best time to post on TikTok. There are several best times to post. Yes, there is no one-size-fits-all or one-time-fits-all strategy to determine the best time to post. This is true for all social media networks. This is because TikTok companies or influencers have different target audiences. Similarly, every audience occupies a varied time to view content on the site. This changes from nation to country! Following extensive comparison and study, here are some guidelines to consider when choosing the best time to post on TikTok.
- Tuesday and Thursday are the best days to post on TikTok.
- Weekdays are the best days for TikTok posting, but avoid posting on weekends.
- Post before the start of a workday or after regular working hours have ended.
- When choosing the best times to post, use time windows that are not ideal round numbers. If 10 a.m. If 9:58 a.m. is a nice time for you, plan your TikTok. Or
- 10:02 a.m. to distinguish themselves from the 10 a.m. rush.
With these guidelines in mind, let’s go into more depth regarding the best TikTok posting times. Can we?
Best Times To Post On TikTok For Every Day Of The Week
Before determining your best time to post on TikTok, look at the research we ran at TechPocket, which breaks out the average best times to post on TikTok throughout the week. To obtain more involvement on TikTok, start using these time windows.
How We’ve Identified The Best Time To Post On TikTok?
Our team thoroughly analyzed the best times to post on TikTok, examining around 7,00,000 TikTok posts by approximately 50,000+ TikTok accounts linked to TechPocket. The research examined the success of these TikTok posts, especially how engagement rates differed based on the precise hours and days of the week they were published. The results identify the best times to post on TikTok every day of the week and prime posting times across several sectors on TikTok.
According to our study, the best time to post on TikTok is Monday at 6 a.m., Tuesday at 2 a.m., Wednesday at 7 a.m., Thursday at 9 a.m., Friday at 5 a.m., Saturday at 11 a.m., and Sunday at 7 a.m. These times are in Eastern Standard Time (EST).
Day | Best time to post on TikTok (EST) |
Monday | 6 am, 10 am, 10 pm |
Tuesday | 2 am, 4 am, 9 am |
Wednesday | 7 am, 8 am, 11 pm |
Thursday | 9 am, 12 am, 7 pm |
Friday | 5 am, 1 pm, 3 pm |
Saturday | 11 am, 7 pm, 8 pm |
Sunday | 7 am, 8 am, 4 pm |
Each day of the week, the detailed research gives you the best times to post on TikTok.
Best Time To Post On TikTok On Monday
According to research, the best times to post on a Monday are 6 a.m., 10 a.m., and 10 p.m. This might be because individuals open TikToks and explore before leaving or traveling to work, school, or college. The 10 p.m. The time slot depicts how individuals want to spend their TikTok time before going to bed.
Best Time To Post On TikTok On Tuesday
Well, On Tuesday, the best times to post on TikTok are 2 a.m., 4 a.m., and 9 a.m. This reveals that users visit their social media sites late at night and early in the morning. Tuesday is regarded as one of the best days for TikTok posting.
Best Time To Post On TikTok On Wednesday
Well, On Wednesday, the best times to post on TikTok are 7 a.m., 8 a.m., and 11 p.m. People like to renew their thoughts and gear up to start their days with these short videos for enjoyment in the early morning, making them the best times for posting TikToks.
Best Time To Post On TikTok On Thursday
Well, On Thursday, the best times to post on TikTok are 9 a.m., 12 a.m., and 7 p.m. This is also one of the best days to post on TikTok, and pre-lunch hours are terrific. Also, individuals display significant activity in the evening when coming home.
Best Time To Post On TikTok On Friday
Well, On Friday, the best times to post on TikTok are 5 a.m., 1 p.m., and 3 p.m. People grow increasingly active on their TikTok accounts around lunchtime as the week advances. This might be induced by the boredom of their week getting to them or anticipating the forthcoming weekend. However, the platform’s nighttime viewership suffers due to the early-evening activity. As a marketer, you must remember these shifting trends while posting.
Best Time To Post On TikTok On Saturday
Well, On Saturday, the best times to post on TikTok are 11 a.m., 7 p.m., and 8 p.m. Because many users have already begun their weekend vacations, the platform’s early morning activity has dwindled. People are more inclined to go online at a later time of day or in the evening. If you own a restaurant, post your specials in the evening so that customers preparing to eat out can find you.
Best Time To Post On TikTok On Sunday
Well, On Sunday, the best times to post on TikTok are a.m., 8 a.m., and 4 p.m. TikTok is populated by early risers who like going to the gym, attending Sunday sermons, or planning brunch with their pals. It’s up to you if you want to stay active throughout the week. Alternatively, go for the weekend and use the chart to determine the best time to post on TikTok on Saturday and Sunday.
Best Times To Post On TikTok By Location
TechPocket’s large worldwide client base has supplied us with a large enough dataset to determine the best time to post on TikTok by location. We’ve picked a few nations in various time zones with some of the most TikTok users. Let’s check what time each nation posts on TikTok every day of the week.
Best Time To Post On TikTok USA (In EST)
- Monday – 6 a.m., 10 a.m., 11 p.m.
- Tuesday – 2 a.m., 4 a.m., 9 a.m.
- Wednesday – 6 a.m., 8 a.m., 11 a.m.
- Thursday – 9 a.m., 12 p.m., 7 p.m.
- Friday – 5 a.m., 1 p.m., 3 p.m.
- Saturday – 11 a.m., 7 p.m., 9 p.m.
- Sunday – 7 a.m., 8 a.m., 4 p.m.
The Best Time To Post On TikTok Australia
- Monday – 6 a.m., 10 a.m., 10 p.m.
- Tuesday – 2 a.m., 4 a.m., 9 a.m.
- Wednesday – 7 a.m., 9 a.m., 11 a.m.
- Thursday – 9 a.m., 12 p.m., 7 p.m.
- Friday – 5 a.m., 1 p.m., 3 p.m.
- Saturday – 11 a.m., 7 p.m., 8 p.m.
- Sunday – 7 a.m., 9 a.m., 4 p.m.
Best Time To Post On TikTok Philippines (In PHT)
- Monday – 3:30 p.m., 7:30 p.m., 7:30 a.m.
- Tuesday – 11:30 a.m., 1:30 p.m., 6:30 p.m.
- Wednesday – 4:30 p.m., 5:30 p.m., 8:30 a.m.
- Thursday – 6:30 p.m., 9:30 p.m., 4:30 a.m.
- Friday – 2:30 p.m., 10:30 p.m., 12:30 a.m.
- Saturday – 8:30 p.m., 4:30 a.m., 5:30 a.m.
- Sunday – 4:30 p.m., 5:30 p.m., 1:30 a.m.
Best Time To Post On TikTok Germany (In CET)
- Monday – 6 a.m., 10 a.m., 10 p.m.
- Tuesday – 2 a.m., 4 a.m., 9 a.m.
- Wednesday – 7 a.m., 8 a.m., 11 a.m.
- Thursday – 9 a.m., 12 p.m., 7 p.m.
- Friday – 5 a.m., 1 p.m., 3 p.m.
- Saturday – 11 a.m., 7 p.m., 8 p.m.
- Sunday – 7 a.m., 8 a.m., 4 p.m.
These times are for a certain timezone, and nations like the United States and Australia have numerous. So you can understand the problem TikTok must confront when choosing a posting schedule. If you can believe it, there are even multiple best times to post on TikTok, depending on the industry!
Best Times to Post on TikTok by Industry
In our research to determine the best time to post on TikTok, we also considered the business type of the accounts in our dataset. This assisted us in determining the best time to post on TikTok for various sectors. Here are some of the best times for different sectors to post on TikTok.
- Restaurants – Monday to Thursday, 2 to 5 p.m. in the afternoons.
- Photographers – 2 to 3 pm in the afternoon post-lunch hours.
- Non-profit Organizations – First half of the weekdays, from 10 a.m. to 2 p.m.
- Schools – Tuesday to Thursday, from 11 a.m. to 3 p.m.
- Lawyers – 3 to 9 p.m. from Tuesdays to Thursdays
- Real Estate Agents – Tuesday to Thursday at 10 a.m.
- Musicians – Saturday at 9 a.m. and Sunday at 1 p.m.
- Dentists – Thursday to Saturday, 9 to 10 a.m. or 4 to 5 p.m.
- Doctors – Monday to Friday, 12 to 1 p.m.
- Artists – During lunch hours 1 to 2.30 p.m. and in the evenings between 7 to 9 p.m.
- Churches – 12 to 3 p.m. on weekdays and 9 to 11 a.m. on Sunday
- Fashion – Saturday and Sunday 10 p.m. to 7 a.m.
- Insurance Agents – Monday to Friday between 9 a.m. to 12 noon
- Gamers – 10 a.m. to 12 noon
That’s all; the best times to post on TikTok are based on surveying many TikTok accounts from different sectors and places. Will they be useful to you? Yes, for the most part. You may use the average best time reports to identify your best time. These best times have a significant potential to do miracles for you. However, the best is yet to come! Next, we’ll determine the best time for you to post on TikTok, which will undoubtedly work for you.
How To Find The Best Time To Post On TikTok?
It is challenging to assume that the average best time to post for a broad variety of businesses, based on data from other enterprises in other regions of the globe, applies to yours. Still, if you are new to TikTok, knowing the average best times to post can help you get started with video sharing. If, on the other hand, you’ve been using TikTok for a long time, it’s time to look into the statistics area to determine the best time to post, particularly for your TikTok profile. Let’s determine the best time to post on TikTok so you can take advantage of an interaction opportunity.
Switch To A TikTok Pro Account
Before we get started, you must change your basic TikTok account into a TikTok Pro account. You can only access the full profile data required to determine the best time to post on a TikTok Pro account. The steps are as follows.
- Tap the 3 dots in the top right corner of the profile page to access the “Manage my account” area.
- Within the area, choose “Switch to a Pro Account.”
- After that, choose your company category and click “Done.”
After completing all the processes, a dialogue window will occur to welcome you to your pro account. You should now see the “Analytics” option in your Settings menu.
The next step is to go over your Analytics area. The analytics part of TikTok is organized into 3 tabs: Overview, Content, and Followers. To select the best time to post on TikTok, you must determine where your target audience resides.
Find Your Top Territories
Identifying the top areas where your target audience lives is critical in determining the best time to post on TikTok, particularly when catering to a worldwide audience spread across time zones. It will help you to settle on a common time across many time zones when most of your audience will be online to guzzle down your content. To find out where your target audience resides, go to the “Followers” page and scroll down to the “Top Territories.”
Consider the above case. Most followers are from the United States, with Australia coming in second and the remainder distributed throughout nations. Sadly, unlike Instagram, TikTok only categorizes territory based on nations rather than particular cities. It challenges marketers with a target audience across various time zones.
For instance, if your followers are in New York City (EST) and California (PT), posting on a one-time basis will result in a loss of engagement from one. Well, the video posted at 7 a.m. EST will not reach fellow Californians since they will still be sleeping. So, although the timings are somewhat identical, there are several variances due to time zone changes. But don’t be concerned. In the following stages, a solution exists to get out of this metric black hole.
Check When Your Followers Are Most Active
The Follower activity indicator is another fascinating feature in the TikTok analytics area. It permits you to determine the hours and days your audience engaged most. Isn’t it wonderful? Scroll down the Followers page to see the “Followers Activity” depiction. Also, you can check how many followers were active in this section on a certain day of the week. This account’s follower activity is consistent throughout the week, as can be observed.
Furthermore, during that week, you can view the number of active followers at any hour of the day. The figure below shows the increase in follower exercise from 11 a.m. to 7 p.m.
Similarly, by reviewing your account’s weekly and hourly statistics, you may determine the best time to post on TikTok for more interaction.
Note: All data in TikTok’s analytics area is given in Coordinated Universal Time (UTC). As a result, ensure that you adapt the data to the time zone of your audience’s place. You can discover many time converter tools on Google.
Leverage Data Of Your High-Performing Content
The last trick to coming closer to your best time to post on TikTok is monitoring the success of your past content. See if you can detect a trend between your high-performing content and its posting day or time. TikTok analytics “Content” tab delivers in-depth details to assess the success of the content you have posted over the previous seven days. Each post has several performance measures, including the number of likes, reach, comments, shares, and average view time.
Also, you can see how much traffic your video obtains from the “For You” and “Following” tabs and how many views it receives from various countries across the globe. Once you filter out all the best-performing content, look for its posting time and date to figure out a pattern.
For example, if all your high-performing data was posted on Tuesdays and Fridays over a specified time, then voilà! You’ve found one of the best times to post on the site.
Note: The time shown here will also be in UTC, so remember to convert it.
Create A Spreadsheet For Tracking
Since TikTok only offers you the post-performance data of the previous seven days, you must develop a spreadsheet to monitor all your content performance. A month’s worth of the best TikTok post-times data will let you make more educated selections. In your spreadsheet, you may keep track of the following metrics.
- Posting Day and Time.
- Video Title.
- Video Likes.
- Video Comments.
- Video Reach.
- Video Shares.
- Video Average watch time.
- Video Views.
- Traffic Source.
- Primary and Secondary Audience Territories.
After a month or quarter of monitoring, you may see which days and times produced the best outcomes for you. Make it your best TikTok posting time. Doing this activity will also help you know which content produces the most playtime and receives visitors from the “For You” area and which is not doing well. Here’s an example of a TikTok tracking spreadsheet.
How To Effectively Use Multiple Best Times To Post On TikTok?
You may have discovered the time of day your followers are most active using the TikTok statistics area. You will decide to post most, if not all, of your content in that time window. However, one little thing could be improved in your meticulously built matrix. You won’t be able to reach individuals who don’t follow you if you worry about appealing to those who already do. But we have a suggestion.
Post 80% of your content when your followers are most engaged. For the remaining 20% of posts, publish them at various times for trial and error. Many TikTokers discovered that they acquired a lot of interaction from this trend. As you explore, you’ll discover that every company has many opportunities to maximize visibility for their TikTok fans. And thankfully, this is the case! You wouldn’t want to live in a world where your brand receives a single day or time frame to communicate with the public. But, for a social media manager overseeing numerous client accounts, posting on various best times can become very frenetic. This is when a social media scheduling tool arrives in handy!
Does The Best Time To Post On TikTok Matter?
If you’ve been using TikTok for a long, you’ll know that appearing in the “For You” area of TikTok has become the holy grail for artists, companies, and influencers. The “For You” area shows an infinite stream of movies the algorithm selects based on your past interactions with the program. Videos that appear in this area have a larger viewership and interaction. In a word, appearing in this part answers every TikToker’s inquiry about “how to get TikTok views?”
But where does the best time to post on TikTok fall in here? More importantly, does it make a difference whether you post on TikTok? Here’s a look at the scope. The system chooses videos for the “For You” section depending on various factors, including user interactions. Videos with many likes, shares, and comments will likely be included in the “For You” section.
How do you propose keeping the engagement wheel turning if your posts don’t appear in the subsequent feed while most of your audience is on TikTok? Optimizing your posting time will boost the odds of your post obtaining great interaction and appearing in the “For You” section. But keep the most vital aspect in mind. No time will be best for you if you don’t develop great content. Because the algorithm loves videos viewed from beginning to end, it creates scroll-stopping TikTok videos with hot hashtags, effects, music, and collaborators.
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Conclusion:
As TikTok evolves into a new hotspot of interaction, fresh businesses of all sizes converge to make a meaningful effect. It’s time for you to exploit the engagement potential of TikTok. But keep in mind that posting isn’t the only panacea here. It is a stepping stone to getting your audience’s attention. From then on, destiny depends on the quality of your content. Use our analysis and the strategies we discussed to figure out your best time to post on TikTok to reach out to audiences who matter. But discovering your best times is not a one-time effort. Your audience and the places they belong will develop with your profile. So keep monitoring your best time to post now and then to be on top of things.