Emails are crucial to the expansion of every business, regardless of the industry. An email marketing campaign is great for nurturing leads, producing revenue, and engaging with customers. Also, it is one of the most economical marketing tactics. This post will discuss the best free email marketing tools for sending newsletters.
Is Email Marketing Vital For Businesses?
The best marketing platform at this time is video platforms like YouTube. Email marketing, though, is it still effective? And the simple answer is yes! Email marketing continues to be a powerful and personalized kind of advertising. These are two basic reasons why email marketing is still one of the best marketing channels, despite the availability of complex features on social networking platforms. First, email is the preferred communication platform for personal and professional use. That means you will be protected from advertising that is irrelevant and distracting. Because your message is personalized, unlike lengthy YouTube movies or cringe-worthy social media reels, email as a medium also increases trust. In conclusion, email marketing is effective and yields great results. Whether you’re new to email marketing or an expert in the field, you’ve probably heard of email newsletters. Let’s chat about newsletters.
What’s An Email Newsletter?
An email newsletter informs subscribers of business developments. In actuality, it’s much more than that, and many individuals get stuck on what they should write in their newsletters. Say you’re holding a deal this week. How would you inform your customers? A great email newsletter! If you thoroughly grasp email newsletters, you may ask why they are so important. Newsletters, which are time-sensitive emails sent on a certain day and time, are a great way to keep your subscribers engaged. They are great for gauging the amount of interaction with your products or services among your audience. It’s a great approach to delivering content your subscribers will engage with. Consider your newsletter audience a private social platform and your email subscribers your exclusive platform.
Is Email Newsletter Marketing Free?
The response to how many emails you wish to send every day, week, or month. If you wish to send 40-50 emails daily, you can do it for free using your Gmail account. But, if you send more than 50 emails daily to unidentified contacts, your emails may be in their spam bin. Choose an email marketing tool that allows you to send up to 100-200 emails daily for free to ensure that your emails do not land in the spam folder. In a later section of this post, we’ll discuss some of the best free email marketing tools. Before going on to that section, understanding the benefits and cons of free email marketing is crucial.
Free Email Marketing Tools Benefits
Personalized Reach – Email offers the ability to send a message to anybody you choose, unlike other social media channels where you have a broad target audience.
No Technical Skills Required – You do not need media production or editing abilities to write an effective email. However, you may express yourself by adding a personalized touch to your communications.
Built An Audience – You may gradually build your target audience using email marketing. They are the readers of your content who are interested in what you have to say.
Free – Email marketing is free, and you don’t require any gadgets, equipment, or software as you would for YouTube, Instagram, or other media channels.
Despite the numerous advantages of email marketing, there are a few cons that we would like to highlight.
Free Email Marketing Tools Limitations
Spamming – Spamming is when you send out hundreds of emails without the recipient’s consent. That is not a positive indicator since it frustrates the client rather than adds value.
Same Target Audience – Emails are often delivered to existing customers. Yet with social media platforms like YouTube, you can generate more demand and reach a larger audience.
Email Design – Poorly designed emails will waste time and produce no results. Free email marketing software’s premium plans need more designer templates.
International Privacy Laws – If your target audience includes overseas customers, you must ensure that legislation such as GDPR is adhered to.
How To Pick A Free Email Marketing Platform?
Choosing and settling on an email marketing platform takes work, with so many possibilities available on the market. When selecting an email marketing platform, here are some things to consider.
Key Metrics – Check the monthly email limit and the maximum amount of emails you may send.
Automation – It takes a lot of time and effort to write emails daily and then respond to them. Fortunately, a lot of software offers automation functions to expedite tedious procedures.
Email Features – Each email marketing software should have fundamental features like A/B testing, split testing, email segmentation, and tags for personalizing emails.
Templates – A drag-and-drop interface with pre-made email templates make it easy for small businesses to send emails without relying on outside agencies.
Analytics – It should give a dashboard to track the required parameters to check and optimize the performance of your email campaigns.
Support – Lastly, checking that the email service you choose offers prompt support in the event of technical issues is crucial.
Pricing – Although this post focuses on free email marketing tools, pricing is essential. If your business begins to expand over time and you find a tool that meets your needs, you should upgrade.
Top Free Email Marketing Tools For Sending Newsletters
Email Marketing Tools that you can use.
1. Zoho Campaigns
Zoho Campaigns is a Zoho email marketing solution that manages your email campaigns. You easily get access to features like split testing, analytics reporting, and more to check the performance of your email campaigns.
Features
- Simple to use drag and drop editor.
- Newsletter templates that have already been created.
- A/B testing.
- Segmentation of Emails.
- Contact list management.
With Zoho’s forever-free plan, you may send up to 12,000 emails monthly to 2,000 contacts. You must upgrade to one of their premium plans to automate your marketing process.
2. Sender
Free email marketing tools include Sender. It is designed for small businesses with limited marketing budgets who wish to use the power of email marketing. Despite the inexpensive pricing, the platform offers all the necessary features, including a drag-and-drop builder, email analytics, segmentation, and web alerts.
Features
- Integrated spam checker.
- Workflow automation.
- Google Analytics Tracking Support.
- There are several popup forms, embeddable forms, and GDPR cons forms.
- Built-in picture collection and editor.
With Sender’s free plan, you receive 2,500 contacts and 15,000 emails every month.
3. Sendinblue
If your email list has under 300 subscribers, Sendinblue is great free email marketing software. It complies with GDPR and offers a WordPress plugin to track your analytics data.
Features
- Drag and drop email editor that is simple to use.
- Email marketing assistance.
- CRM software with integrated customer interaction tracking.
- WordPress Analytics Plugin.
With SendinBlue’s free plan, you may send 300 emails every day. Their premium pricing plans begin with the light premium plan, allowing you to send 20,000 emails monthly for just $25.
4. Hubspot
Hubspot is an all-in-one marketing platform. It is more of a CRM platform that integrates your email activities and customer reactions in an intuitive dashboard for improved communications. With this tool, you may develop forms, landing pages, and opt-ins for lead generation.
Features
- Ad management.
- Signup forms, popup windows, and banners.
- CRM support.
- Email analytics reports are accessible.
- Live chat and chatbots.
With Hubspot’s free plan, you may send 2000 emails every month. As it’s a CRM, it’s advantageous that you can check all email conversations in a separate dashboard.
5. Mailchimp
Mailchimp is among the most popular free email marketing tools for small businesses, allowing them to send emails that appear professional. It contains a basic email builder with several pre-built templates. To adapt these email templates to your business needs, you only need to change them.
Features
- CRM for Marketing.
- Segmentation of Emails.
- Plugin for WordPress.
- Many integrations.
- Landing pages for free.
With MailChimp’s free plan, you may send up to 500 emails per day and 2,500 emails monthly. Also, the free plan gives you limited access to email segmentation, automation, and analytics dashboards.
6. Cleverreach
CleverReach is the ideal tool for novices and emails marketing experts who wish to achieve rapid success. In addition, companies may communicate directly and personally with their customers because of the easy setup, intelligent features, and partner-like service.
Features
- Responsive email Templates.
- Many third-party integrations.
- Email editor that allows for drag-and-drop.
- Email marketing that complies with the GDPR.
With Cleverreach’s free service, you may send 1000 emails every month for free. Its premium plans start at $30 monthly and provide unlimited email access.
7. MailerLite
In the email marketing landscape, MailerLite is a relatively new tool. Nonetheless, the platform has gained popularity due to its simple user interface design, highly targeted email settings, and integrations with major tools such as Zapier, Typeform, WordPress, and others.
Features
- A/B testing, email settings testing, etc.
- Email template repository.
- Popup and form embedding features.
With the free account, you may send up to 12,000 emails monthly and save 1,000 contacts. For just $9 a month, you can access MailerLite’s premium features, such as heatmaps and 24/7 live support.
8. EmailOctopus
For tiny businesses, EmailOctopus is a great email marketing tool. The company, which was founded in 2015, focuses on providing cost-effective email marketing solutions. Its interface is straightforward, and they provide over 35 pre-made email templates that may save you time compared to creating emails from scratch.
Features
- Templates that have already been created.
- Segmentation of email lists.
- Email generator.
- Interoperability with over 47 apps.
With EmailOctopus’ free plan, you may send up to 10,000 emails to 2500 contacts monthly.
9. Omnisend
Omnisend supports email and SMS marketing as well as other marketing channels. It has one-click integrations with platforms like Shopify, BigCommerce, WooCommerce, and others because it was designed to assist eCommerce companies. You can quickly design automated marketing processes using Omnisend to capture leads via popups and send emails, SMS, or push alerts.
Features
- Ready email templates.
- Popup email options, landing sites, and spin wheels.
- A/B testing for email campaigns.
- GDPR cons forms.
Their free email plan only allows you to send 500 emails each month, fewer than other email marketing tools.
10. Smartmail
Email marketing by SmartMail is a fully managed, “done for you” service that assists eCommerce companies in maximizing their return on investment. It’s a free service that helps you maximize the return on your email marketing expenditure, unlike other free email marketing tools. Campaign management, email list development, email automation setup, SMS marketing, and other services are some of their supplied services.
Features
- Email Strategist Devoted.
- Template designs that are consistent with the brand.
- Strategy development and direction.
- Huge ROI.
- Segmentation of the audience.
As it is a service provider platform, you must book a meeting on their calendar to begin a personalized email marketing solution.
11. Mailjet
Mailjet is a well-liked email marketing tool noted for its minimalist email templates, drag-and-drop email builder, and plenty of free template preset modules. In addition, access to APIs, SMTP relay, and webhooks for various integrations is a benefit of Mailjet’s free version.
Features
- GDPR compliant subscription.
- Templates that are neat and uncluttered.
- Prestashop integrations.
- There’s no limit on the number of subscribers.
The Mailjet free email plan offers 6000 emails a month with a daily email restriction of 200. In addition, all premium features, including email segmentation, validations, and online customer support, are available for $15 per month with the premium plan.
Conclusion:
We’d like to discuss some of the most important email marketing tools in this blog post. Companies of all sizes use it since it’s crucial to web marketing. Email marketing campaigns may be incredibly effective even if they are free if planned and carried out properly. It may be used to tell customers about new products, services, or offers. Moreover, it enables you to cultivate relationships with current customers.