12 Top Free CRM Tools to Accelerate Business Growth

One of the sectors that is currently expanding rapidly is the CRM software market.

Research projects that the CRM market will grow at a CAGR of 14.27% between 2020 and 2027, driven by customers’ desire for automated engagement and better service.

CRM software has many benefits, such as the ability to automate key processes and organize contacts for each company. It can also serve as a central, well-organized hub for routine communication between the company and its customers. This is especially important as more businesses adopt remote work environments.

Every company wants to retain customers for a long period of time. Consequently, a company’s customer relationship management (CRM) will decide its future success in retaining customers.

Compared to conventional contact management techniques, using the appropriate customer relationship management (CRM) software helps you to develop stronger ties with both your present and potential clients.

A CRM Tool: What is it?

Customer interactions are managed at every stage of the sales process through CRM or customer relationship management. CRM refers to any strategy or technique that leverages data to build, maintain, and grow customer relationships. Nevertheless, the term is commonly associated with CRM systems or technology.

By tracking data at every stage of the buyer’s journey, you can better meet their needs, build stronger bonds with them, and close deals. CRM facilitates centralized data management and maintenance.

A CRM software program performs the following functions:

Collects customer information from multiple apps and sources, then stores it centrally.
Automates repetitive processes in sales, marketing, and customer service.
Follows up with potential clients and buyers during transactions.
Find upsell and cross-sell opportunities.
Promotes departmental collaboration.

Why Do Businesses Need CRM Tools?

It can be difficult for an established organization to abandon a CRM solution. Your sales team can benefit from CRM if they are experiencing problems and becoming less productive.

Following are some of the ways CRM can help your company grow:

Simplify the Sales Process

The biggest benefit of a CRM solution is that it helps your sales team at every stage of lead generation, customer acquisition, and opportunity closing. As the name suggests, a CRM will facilitate client interactions.

If your sales staff needs help improving coordination and teamwork, a CRM can be helpful. CRM facilitates coordination when your group works on a single project or when different team members are in charge of different chain segments.

You can assign team members to perform customer-related tasks and manage them with CRM software. Every salesman has specific responsibilities and objectives.

Simplify Operations for the Business

By centralizing client data, automating tedious tasks, and providing a robust view of customer interactions across multiple departments and channels, CRM can improve company processes.

It can increase revenue, increase efficiency, and provide better customer service.

CRM may also provide businesses with useful information on the behavior and preferences of their clients, which they can utilize to enhance their marketing, sales, and product development strategies.

Customer Data Centralization

CRM keeps separate records for your clients. It can update records with the latest information as your interactions with your clients progress. All your team communications, correspondence, contracts, proposals, etc., are maintained on one platform for easy access.

They won’t have to go through a ton of paperwork to find a contact, which will save you a ton of time and effort.

Integration with other applications, such as chatbots or billing software that your business uses on a daily basis, is made possible by a CRM system. For each client, you can keep a record of their emails, calls, live chats and support requests.

By synchronizing them with events on your calendar, you can schedule appointments and meetings. Working with a CRM allows you to use one platform instead of several different solutions.

Align your Marketing, Revenue, and Service Teams

Coordination across teams is essential to your company’s success. This collaboration supports your team’s efforts to improve the buyer experience across the board, especially between sales and marketing.

As a cohesive unit, internal teams can share critical data and client information. Having a consistent and flawless customer experience from start to finish will encourage customers to stay connected to your business.

45% of salespeople said sales and marketing alignment would become more important in 2021 and 2022, and 79% of sales reps said their CRM was somewhat more effective in fostering that alignment.

Track Client Progress

You can map the strategy using CRM. It doesn’t need a spreadsheet, calendar, or Rolodex—it can create a winning plan every step of the way. This allows the members of your sales team to concentrate on closing the deal.

Additionally, whenever a particular customer contacts you, the CRM solution logs the customer journey and displays it on the CRM dashboard.

Let’s now investigate the top free CRM tools for companies.

1) BenchmarkOne

The first on the list of Free CRM Tools is, The BenchmarkOne CRM dashboard empowers you to pull the levers to grow and improve your company by giving you critical information at a glance.

Companies can use it to monitor the actions of their contacts in real-time. You can track who visits specific pages on your website and follow up with potential customers by sending hot lead alerts. Alerts and task automation help you stay focused throughout the day.

You can use features like email campaigns, landing pages, marketing automation, and contact management for up to 250 contacts with this free plan. The amount of connections that need to be kept is determined by the pricing structure.

2) Bitrix24

Bitrix24 CRM allows you to generate, manage, and convert leads automatically. You may also use it to manage marketing campaigns, make landing pages, and monitor useful KPIs.

With its features for online task management, video conferencing, and project management, this product is perfect for working remotely. It comes with a central workstation where data and projects can be created, edited and managed.

Together with up to 5 GB of data storage, the free plan offers access to the company’s workstation, HD video calls, calendar, help desk, website builder, and many more features.
The Professional-level subscription costs $199 per month, while the Basic plan is $49.

3) Streak

With Streak’s CRM application, you can stay organized and have all the information about your contacts, tasks, and workflow right from your inbox or pocket.

This tool is similar to how Google Sheets is used. Since you know how to use Gmail and Google Sheets, you already have all the training. It is also accessible through mobile devices. No matter where you are, you can always stay up-to-date with Streak’s native interface and mobile applications.

A basic CRM with a 500 contact limit, an email monitor, and email integration functionality are all included in the free version. The Enterprise level plan costs $129 per month, while the Solo level costs $15.

4) Insightly CRM

Insightly CRM helps map and better understand complex client interactions with its flexible record-linking features. You can “link” contacts in your database to clients, emails, and other data, giving you a clearer picture of informal networks and organizational processes.

Prospects can be easily converted into projects without compromising any data. It helps you track goals, manage processes, and integrate with external systems to ensure timely delivery and satisfied customers.

For $29 a month, you can automate and personalize emails, improve your sales process and more with the Basic plan. The Enterprise level costs $99 per month and offers many more features, such as the ability to schedule outgoing emails and use email templates.

5) Agile CRM

You can collect leads, tag them, follow up with them on a regular basis, and view all your leads with an Agile CRM application. Powerful lead management features allow you to assign leads to your team, automate lead routing, create personalized workflows, and ensure that leads move through the sales funnel to help them move forward. Got plenty of follow-ups.

It assists you in tracking, organizing, maintaining, and updating your contact information in one location with simple customization possibilities.

With a straightforward, graphical pipeline depiction, you can keep an eye on and manage the status of your transactions. Sales teams can close deals that improve company value quickly and easily.

In its free plan, you get 50,000 contacts, endless deals, email tracking, two-way email integration, two-way telephone, and many other capabilities, and everything is available for up to 10 users. The monthly cost of the Starter model is $8.99, while the Enterprise level costs $47.99.

6) Flowlu

The Flowlu CRM application ensures that your sales prospects are properly led to the potential result of sales planning. You can quickly track new sales prospects, control corporate opportunities in your sales funnel, and generate quality leads.

Also you may follow your email correspondence and quickly access your whole mailbox within Flowlu. You may use this tool to send email leads straight from Flowlu and get notified each time a potential customer opens or clicks on a link in an email.

This enables you to automate your process so that you and your team can focus on what really matters and no crucial stages are overlooked.

The free model is available with 1GB of storage for two users. Businesses can benefit from unlimited project tasks, unlimited contacts, CRM automation, a project template, a knowledge base, and more.

The monthly cost of the Team Model plan is $29, while the Professional level plan costs $119.

7) HubSpot

HubSpot’s CRM tool allows you to track and evaluate sales activity in real-time. It’s useful to have a visual dashboard that shows the sales pipeline in real-time. You can access detailed data on output, sales activity, and individual performance. You can use such insights to track team performance and identify areas for improvement.

Hubspot’s free CRM model includes live chats, group inboxes, conference scheduling, dashboard monitoring, mobile apps, contact management, one-to-one emails, and additional features. The regular model has a monthly starting price of $45 and the enterprise level costs $3600.

8) Zoho

Zoho’s CRM tool enables excellent client relationships. You can change the message, time, and channel of communication with your customers. You can also use predictive analytics, KPIs, multi-channel availability, rankings and other elements to deliver customized client experiences.

It is possible to automate advertising, user experience, operations, procedures and other processes so that organizations can focus on developing relationships rather than tools.

Zoho CRM service has a free trial period of 15 days. The basic package lets you automate your sales pipeline for $20 per customer per month. The ultimate tier plan, which enables you to scale out internationally, costs $65 per user per month.

9) Freshworks

With the CRM platform from Freshworks, businesses can concentrate their marketing and sales efforts on the customer. Nurturing connections and increasing sales can be facilitated by offering a 360-degree view of the customer and effective engagement across channels from a single point of view.

It facilitates the coordination of marketing and sales teams’ work processes to deliver customized client experiences. This technique uses communication to speed up transactional negotiations by identifying the customer’s objective.

You can use the built-in phone, email and chat features to connect sales and marketing departments using this free tool. You get crazy social media promotion and round-the-clock customer service.

10) Really Simple Systems

Really Simple System CRM makes it possible for you to work more productively and focus on growing your business by tracking and managing your leads and clients. All clients, connections, and correspondence will be easily accessible. Make lists and schedules, record them, and keep everything organized to make sure you rarely miss an opportunity.

You can easily and successfully monitor your advertising and sales funnel with the help of Really Simple Solutions CRM. By automating your sales process, you can observe and track transactions from inquiry to completion, prioritize your best leads, and quickly filter and search your data.

Under the free plan, you can store 100 company records, unlimited contacts, and 100MB of data. Starting at $11 per month, the Starter Pack goes up to $39.10 per month at the Enterprise level.

11) EngageBay

Your sales and marketing teams won’t make mistakes or be inconsistent if you use EngageBay CRM software. There are no obscure statistics in this tool. Teams in charge of marketing and sales can collaborate to find the customer in previously unimaginable ways when they work together.

Better communication between marketing and sales teams is made possible by this CRM’s marketing automation tools, which help increase revenue generation and streamline all corporate activities.

Businesses can use email broadcasts, landing pages, email sequences, and lead capture forms with its free edition, which allows them to store up to 250 contacts. The base package costs $12.74 per month, with enterprise-level firms paying $84.99.

12) Capsule CRM

The last in the list of Free CRM Tools is Capsule CRM. It is not necessary to install CRM software to use this tool. Simply create a profile and sign-in; Neither download nor disc purchase is required. CRM software is no longer limited to machine-specific licenses and can be used from anywhere through the cloud.

Employing a capsule, CRM offers many benefits. Features include excellent customer support, regular data backups, automatic updates, an offline mobile app, and many more. It is compatible with any PC.

There is no free plan for Capsule CRM. The professional-level option costs $18 per month and offers 50,000 contacts and 10GB of storage, plus a 14-day free trial. The Enterprise level costs $54 and has 40GB of storage, allowing you to store up to 200,00 contacts.

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Last Words

Integrating CRM technology into the day-to-day operations of your business is now easier than ever. Many organizations have aggressively used CRM tools to maintain efficient organizational operations and strong customer interactions.

To ensure your employees benefit from single sign-on authentication, make sure your CRM tools integrates with existing software. Try the CRM tools mentioned above, and choose what suits your organization’s needs.