As the world grows more global and interconnected, businesses that desire to operate globally must embrace GILT to penetrate various countries’ cultures successfully. Globalization, Internationalization, Localization, Translation (GILT) is an acronym coined by researchers to describe businesses’ actions to expand across international borders. It is now typical for companies to investigate foreign markets. However, according to the market analysis conducted by researchers, consumers in international markets prefer to purchase products and services available in their native language. Therefore, the need for translation services arises globally due to such market demand created. Additionally, local consumers desire a cultural connection to the product. Due to this occurrence, localization came to exist. Here is the definition of each of the terms listed above.
Globalization – Globalization is the process by which organizations initiate operations on a global scale.
Internationalization – Internationalization is designing products, services, and documents to facilitate easy localization for regions, languages, and cultures of interest.
Localization – It entails the linguistic and cultural adaptation of a product or service for a specific market so that local consumers readily understand it.
Translation – The precise transformation of written text from one language to another.
How Vital Is It To Be Localized In A Globally Interconnected World?
Localization is required for any company that wishes to expand its operations globally. It is a process that occurs after internationalization in which a company creates a product that is easy to adapt for various consumers in different countries. After localization, translation follows. Translation services are essential for bridging linguistic gaps between countries, maintaining strong relationships, and communicating culturally appropriately. In addition, these services enhance the market relevance of any given product.
Due to the advertisements and marketing at the cultural level, any national citizen can become connected to the product. It entails alterations to numerous factors, including local currencies, interface layout, imagery, units of measure, and date preferences. McDonald’s, for example, is present in 100 countries. They create a menu that caters to the needs, interests, and preferences of consumers in each country. Like Israel, they serve kosher cuisine on Jewish holidays and the Sabbath. Why is it necessary for companies to be localized in a globally interconnected world? So that companies can enter new markets more quickly, expand their customer base, and generate more revenue as a result.
Translation Services Use Cases
Netflix
Netflix is the largest content creation platform that successfully implemented localization on both the developer and translation ends. They create regionally specific content. They have created tools and processes that translate the content of their interface and apps. Subtitles and vocal translation are the icings for most movies and TV shows. For instance, Netflix invested approximately $700 million in South Korea between 2015 and 2020. They have produced over 80 shows in Korea that are popular with global audiences.
KFC
The global marketing strategy of KFC emphasizes localization. Every country where KFC operates has a localized menu tailored to the interests and preferences of the local population. As a result, three distinct KFC menu products are always available worldwide. For example, the KFC menu in China will have over 50 items, 20 more than in the United States. The cuisine served at KFC restaurants in China is also slightly piquant, as it has been adapted to local preferences. In addition, the menus are translated into local languages to ensure every citizen can enjoy their culinary products. This ultimately increases brand revenue.
Best 15 Translation Services You Can Try
Translation services guarantee that a company has a competent translator who can proficiently speak and interpret the company’s native and target languages. Similarly, the finest online translation tools, also known as CAT (Computer-Aided Translation) tools, enable translators to translate from one international language to another using software. The followings are the top translation services and tools for any company.
1. Smartcat
Smartcat is an AI-driven translation environment that facilitates the global expansion of businesses. The translation is made straightforward, fast, and economical. They offer more than fifteen top machine translation engines from Google, Amazon, and Microsoft, all accessible through a single interface. With a few keystrokes, businesses can translate their files automatically. One can effortlessly translate apps, websites, online courses, files, and software using Smartcat. They can either modify translations with the assistance of Smartcat’s team or employ a professional. In addition, they offer seamless integrations for connected translation platforms such as WordPress, Google Docs, GitHub, and Figma.
2. GoTranscript
GoTranscript provides transcription and translation services created entirely by humans. Your business can obtain precise results with the assistance of GoTranscript. Qualified translators can accept custom orders, and they can be completed quickly. As a result, regular consumers can obtain special discounts and lower order prices. In addition, it offers translation services for $0.06 per word for all industries, including media, education, marketing, medical, and others. They aim to deliver the most efficient and cost-effective translation services without compromising quality. Also, their professional translators work around the clock to meet the requirements of their customers without delay.
3. Tomedes
Tomedes’s mission is to provide professional translation services with an enduring impact. They have fifteen years of professional translation experience and a satisfaction rate of 98%. In addition, Tomedes guarantee its certified translation services. They offer a global pool of over 20,000 native speakers in more than 120 languages and 950+ language pairs. In addition, their translation certificates are universally recognized by institutions worldwide, such as the USCIS, American Translators Association (ATA), and International Organization for Standardization (ISO). They translate any document from industries as diverse as legal, medical, technical, and financial, among others.
4. Gengo
The Japanese company Gengo, which Lionbridge recently acquired, is one of the largest translation companies in the world. At reasonable prices, they offer high-quality translation solutions. There are currently over 21000 translators can translate over 5 million words per week. In addition, they can handle the needs of every industry, including eCommerce, travel, hospitality, media, games, marketing, SEO, technology, business, and legal. They have worked with various large companies, including Airbnb, Sony, YouTube, etc. Prices begin at $0.06 per word for everyday content and $0.12 for professional content on Gengo.
5. Fiverr
Fiverr is a platform where businesses can locate translators for multiple languages. The temptation to use online translation tools is always present. However, with Fiverr, it is simple to discover the highest-quality translators at negotiable prices. You can employ freelancers even if you don’t want to do the job yourself. A professional translator comprehends the message and intent a business wishes to convey. With a human translator, the risk of “losing the meaning due to miscommunication” is eliminated, making them useful for marketing and promotional content. On Fiverr, one can locate translators for nearly every language.
6. Upwork
Upwork is a platform for collaboration between businesses and professionals. It offers translation services at competitive prices and assists companies in hiring qualified translators for the job. They can review samples of professionals’ work and only pay for work that has been approved. There are translators available for every language. A competent human translator may also be slower and more expensive than a machine translator. However, it yields significantly more accurate results. In addition, human translators can comprehend cultural nuances better and have a greater impact. Proofreading services, a crucial part of a translation service, are also offered by professional translators on Upwork.
7. Translated
Translated provides professional translation services that are easy to obtain. They offer a fast and easy method to translate documents, manuals, websites, and software according to one’s schedule and requirements. They offer services in 194 languages and specialize in 40 areas. In addition, translated provides various translation services, from adaptable localization solutions to automated translation services. Translated has partnered with and provided services for numerous well-known companies, including Google, Airbnb, IBM, and WHO.
8. Stepes
Stepes provides technology-driven enterprise translation services and solutions that enable multinational companies to maintain a competitive advantage in international markets. As a result, you can accelerate the delivery of multilingual content with scalable quality and velocity. They offer professional translation services in 100 languages and native translators for most European, Asian, Latin American, and African languages. Aside from that, they aid in delivering the finest international consumer experience without linguistic barriers on a global scale. In addition, it uses the most recent advancements in technology, such as translation memory, Machine Translation Post Editing (MTPE), and workflow automation, to boost productivity and efficiency in the production process. In the interim, they permit their professional translators to deliver the utmost linguistic precision. They offer one of their industry’s most competitively priced professional translation services.
9. Smartling
Smartling can automate, administer, and professionally translate content across multiple platforms and devices. It prioritizes delivering brand experiences to facilitate global expansion. They are outfitted with visual context, quality checks, and countless productivity tools to provide clients with real-time visibility into the translation process. As a result, brands can streamline translation projects and reduce time to market. They offer translation services for all forms of content, including microsites, social media, product pages, virtual reality, and blogs. Smartling has provided translation services for well-known brands, including Tinder, H&M, Pinterest, Canva, and Samsung. They can therefore be trusted with your job without a doubt.
10. GTS
GTS is an abbreviation for Global Translation Services. Since more than 15 years ago, this translation company has provided high-quality services. GTS has language expertise in every region of the world thanks to its expert translators in over 100 countries and over 80 languages. They employ a human-only translation process supported by a stringent quality policy. In addition, GTS uses sophisticated CAT (Computer-Aided Translation) tools and software technology. Their processes are optimized to translate texts as quickly and accurately as feasible. The GTS Quality Management System (QMS) complies with ISO requirements and is annually audited by an international certification body. Also, all translations are reviewed before delivery to ensure their platform provides brands with an excellent translation service.
11. Blend
Blend assists companies in localizing their business based on a comprehensive understanding of the local context, culture, nuance, and consumer behavior. With an unrivaled localization technology platform, they are at the forefront of innovation within their industry. It integrates its global team to client workflows in a seamless manner using API-driven workflows and custom integrations. Therefore, they will help you create a truly native localization service experience. With the ideal combination of Neural Machine Translation (NMT) technology and a vast global team, Blend enables businesses to expand at the desired rate. Whether entering unique key markets or expanding to establish a genuinely global presence worldwide, they aim to fuel the growth of their clients at every stage. In addition, strict network isolation and data encryption policies assure data security.
12. TheWordPoint
By offering expert human translations, TheWordPoint seeks to make the world more connected. Well, the translations are provided by certified professionals, native speakers, and state-of-the-art technology to facilitate plain communication. Their professional translators can translate documents into more than fifty languages. The majority of translators are certified by organizations such as the American Translators Association (ATA), the Bundesverband der Dolmetscher Übersetzer (BDU), and the National Association of Judiciary Interpreters and Translators (NAJIT), among others. In addition, they can handle everything from immigration, legal, and medical documents to technical materials like manuals, apps, and websites. Any project’s turnaround time is contingent on the quantity of the document and the language pair. The average translator can translate between 2000 and 2500 words per day. The University of Denver, BMC, Promena, and Berlin Brands Group have received services from TheWordPoint.
13. RushTranslate
RushTranslate provides businesses with efficient document translation services. Their professional translators have extensive experience and in-depth expertise in various areas. For example, translation of supporting documents for US green card or citizenship apps, financial records for mortgages, and legal documents for legal proceedings are some of their areas of expertise. At RushTranslate, brands can have their documents translated by a certified translator into 60+ languages for just $24.95 per page with 24-hour delivery. In addition, they offer standard translation services for $0.10 per word for business and/or personal use.
14. DeepL
DeepL is a neural machine translation service introduced in August 2017 by the Cologne-based DeepL SE. DeepL’s neural networks can capture and deliver the subtle nuances of various languages during the translation process. Moreover, their API provides any third-party platform with programmatic access to DeepL’s machine translation technology. They enable the direct integration of high-quality translation capabilities into websites and apps. Also, you can translate up to 500,000 characters per month with the DeepL API Free plan. For more complex use cases, the DeepL API Pro plan offers unlimited translation, maximum data security, and prioritized request execution.
15. Taia
Taia is a modern platform for localization. They offer 600 native speakers with at least five years of industry-specific experience. After each completed project, you can rate their translation work. In addition, the Catapult service from Taia enables you to self-translate your documents up to three times quicker. Catapult is a cutting-edge online AI translation tool ideal for internal use. You can even outsource them to a team of professional translators with exceptional qualifications. They adhere to the highest quality standards and have a client satisfaction rate of 99.4 percent. In addition, brands can select their preferred delivery time, translation quality, and special requirements and monitor project development.
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Wrapping Up:
In a globally interconnected community, the ability to summarize content from one language to another has become extraordinarily valuable. However, a translator does far more than translate sentences between languages. However, with advances in automation and machine language processing, it is, therefore, necessary to employ a human translator. As a result, translators are essential investments for brands seeking to expand into foreign markets in the modern world.